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Fire alarm triggers evacuation at Goodwill store

Fire & Arson

Reported: 08/17/2025 04:52 PM (PDT)

Near S Moorland Rd, New Berlin, WI 53151

A fire alarm went off at the Goodwill store, leading to an evacuation. Fire units are checking to find out what triggered the alarm.

Audio|Source: Waukesha County Fire - West

01:23

Transcript:
Battalion 7, Med 9, Truck 7, Utility 9, pre-alert fire alarm, 3540, Southmoreland Road, between West Coffee Road and West Churchview Drive, Goodwill, New Berlin Fire Zone 12, timeout, 1851. Station 7 copy, sent a message in Battalion 7 for this call. Med9, Truck 7, Utility 9. For Charlie Level Fire Alarm[1], Goodwill, 3540, South Borland Road. Called him at the alarm company for an alarm fire panel. Dispred, truck at the park. Rollin, you know, calling. Go ahead. This is truck 7. On scene of a single-story strip mall with evacuation in progress. Alarm and strobes are sounding, truck 7 will be goodwill command. Incoming units at Red on arrival. We'll be out investigating. That's received on scene of a single-story strip mall. There's evacuation in progress. Alarms and strobes are sounding, in command and operating on Red.

Police codes explained

The following codes appeared in the transcript and are explained below:

[1]

Fire Alarm: Fire alarm activation

Disclaimer:
This was transcribed by AI and may contain errors. Please verify the information independently.

Location mentioned:

Near S Moorland Rd, New Berlin, WI 53151

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Perimeter search after jewelry store alarm

08/18/2025 08:56 PM (PDT)

Near S Moorland Rd, New Berlin, WI 53151

10408. We'll take a position right from the store if we can get a unit down to Shady and Menominee. Get another unit down to Menominee and Sheridan. Number. C-17, North Age, Shady, and Menominee. 4.6, 1085. 1085. 426. And let's move the unit over to Sheridan and Garfield. Pewaukee Sweds for removing traffic hazard. Southbound Pewaukee Road from Watertown. South bump, Milwaukee Road from Watertown. The darker colors pick up truck that's driving with their flashing hazard zones. Come for. (name withheld), Sheridan and Garfield. Come for. 319. I'm all right. Speedway. 219. He's closing back on the board and route. Okay. Pulse 2115. same traffic. No more. 515 on 1023 in the speedway in the case for me, ma'or. Okay. Confirming you're the one in route to freighter. Thank you. It's 515 for additional perimeter locations. Pulse 515, go ahead. Next unit incoming can go to Ann and Sheridan. No, 4. 9508 will be in routes early. No, 4. Oh, it's 2.11. I don't think that. No, 4. 2.1.10.42. False 515 for the next position will be Maine and Sunset Ridge. 2.021 traffic. However. Over. False 15. For the next senior after that, they can take Sunset Ridge and Menominee. Number. (name withheld) 523, 1042. 515 to dispatch any word on a canine? No record 523. Full 515, Washington County and WSD had one. 104. We'll mutual a WSD if they're available, and then is there a drone in the area? Full 13, I'll check. S. 3.123 at Sheridan and Garfield. No, false, your... 3-2-8 outtition. Top from 32A.8. Teens a deep. Sign it. We were half a block away. Ask him what the time delay was. between this happening and us getting there. We're trying to narrow it down on video, I think it's, might be a couple minutes longer than when you thought. Okay, that's where I was worried. Thank you. I'll advise us. 317. I'm 23 at Ann and Sheridan. 7. 2.13 in route to sunset ridge and monominy. 400, advise, Senate. Bravo, 313, can you send me a message? Thanks. Yeah, for 400. Go ahead. (name withheld)'s at Ann and Sheridan, you want me to rover around in check the area? Do that down there? Someone's at Ann and Sheridan already. Is there somewhere else you want me to go or should I? rover. If you could be a rover for now, if we have a K-9 arrival, I'll have you team up with them. I got we. Just by the command. 2-318. All status check. Go ahead. 26. 74-318. 318. Washington County canine is in a route. W.S.E.S. was now on duty out. Stand 4, I think. Okay. Go ahead. The only drone that we have is Bravo's 3-Up. 104. If we do request on Util8 as well, please. No. 12, 319 advice, time of call, please. 532 to 311, you ever drill? No, (name withheld) does. He's going to start heading up there and I'm going to meet him. 104 row 532, row 312 and 311 will be in round to the full hey got me round 311 time of call is 2249 2249 104 good You could also just start checking I guess we don't have any in the county but other jurisdictions We're not supposed to find this ring, so just in case Probably throw out and I'm sorry, what are you asking us to do? 406, we're 1080 in route to mental health. For a second, throwing for the falls. We're not supposed to fly in this ring, but we're going to give it a shot. I got it. All students do you make room? Go ahead. Far off from the location... and I know if I can see if there's a ring cameras around the area for possible getaway vehicle or traction travel. 10-4[1], we'll get somebody on that, surely. D-T angle for 43, the RPs of those units in the press left. 2.09-42, (name withheld) has the shift. Temper 2929. Go 301 for an alarm other. Go ahead. At Tobin Jewelers, 3502 South Moreland Road, the alarm company called it in as a communication trouble. They did get a hold of a key holder named (name withheld), who had requested cancel, but he was not on soon. Copy. Dispatch the command? Go ahead. Germantile will send their drone.